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Seed is a promise

New CEO Hervé Caroff with new Head of Breeding and Development Sugar Beet

Video: New era of Strube

farmer with mobile phone

BeetControl – the new sugar beet diagnosis app made by Strube

Six-row weeding with autonomously navigating field robot

Second robot generation for mechanical weeding in sugar beets starts

BeetControl app identifies digitally leaf diseases in sugar beets.

New cooperation between Strube and Südzucker for digital sugar beet…

Strube sugar beet viral yellowing

New project focuses on yellowing virus in sugar beet

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The seeds for your success

We produce and market seed internationally for the agricultural and industrial sector. We are committed to offering our customers the best varieties with excellent seed quality and individual customer service.

Strube are one of the UK’s leading suppliers of top-quality sugar beet seeds.

Our current variety degas is supplied to British Sugar for the production of home-grown sugar and is listed on the BBRO/BSPB 2021 Recommended List.


From our base in Newmarket, our team of dedicated sugar beet specialists can help you to choose the right beet varieties for your farm, give you the benefit of Strube’s latest sugar beet research and help you with every aspect of beet production, enabling you to improve the profitability of your sugar beet business.

Strube worldwide

As an internationally active company, we offer a diverse product portfolio in 35 countries.

Select your region to contact a Strube sales partner. [Microsoft Edge user: please double-click.]




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Advice on sowing in the field
Cultivation consultation before the floodplain

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Media centre

Strube multimedia: here you can find photos, brochures, videos and much more.

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Detection, measurement and analysis – our app for plant protection management.